ROLE
Creative Director
Brand strategist
Workshop facilitator
DATE
2025
Resurrect is a company that allows companies to offset their carbon emissions with nature restoration projects. The difference with other CO2 offset providers is that Resurrect wants to be fully transparent about its cost structure.
As the company was starting from 0, I started the collaboration with resurrect with a rebranding workshop. We started with an exercise to define core values, and then we did interactive exercises where workshop participants linked visual expressions to those values. The result was full brand positioning and branding including logo and online platform.
The colour purple that came out of the workshop was combined with a bright trend colour; this gives the branding the slick and striking look of a young and hip company, without losing professionalism. The logo that was chosen was composed of the shape of a wave as a reference to the natural elements, and an upward arrow of progress. The shape of a graph is also reflected in the logo as a reference to the company's data-driven operations
Together with Resurrect. we mapped out a full sitemap containing information about their services, projects, and an interactive platform for users to buy and sell their carbon credits. After the sitemap and elaborate wireframes, I created a prototype which allowed Resurrect. to walk though a dummy of their future website.
In the process of developing the website, I used various tools such as Relume and Figma. These tools allow an efficient workflow for everyone involved in the project. After the sitemap, wireframes and prototype of the website, I created the final designs. The result is a clean and minimalist website with a clear sitemap and maximum transparency in data and information, enabling the users to navigate comfortably through the website.
Finally, to make the branding also accessible to Resurrect's employees, I created accessible and easy-to-use powerpoint templates to carry the branding through all the company's communications.
