Hi!
As you've probably already seen, my name is Els. After my BA in Communication Design and MA in Art, Image & Design in a Socio-Political context, I found my passion in creating clear and impactful visual communication for organizations focused on storytelling and addressing societal issues. I love using art and design to bring people together and to create positive impact.
I have been working professionally with Adobe Creative Cloud for 6 years, specializing in social media visualizations, UX and UI design, video animation, PowerPoint templating, as well as report and print design. Additionally, I utilize tools like WordPress, Salesforce, Trello, Mailchimp, Canva, and Figma to deliver comprehensive marketing solutions. Because impact matters, I believe it should be measurable. That's why I use tools like Google Analytics, Google Data Studio, and Hotjar to track and analyze the effectiveness of my campaigns and communications.
Purpose is the key word here. It is important that creative design is not just aesthetically pleasing, but that it fits within the communication strategy of an organization. By linking creativity to strategy, I ensure maximum engagement with the target audience.