ROLE
Creative Director
Brand strategist
Workshop facilitator
DATE
2024
The Ecological Entrepreneur underwent a transformative journey, marked by the creation of a cohesive brand identity that evolved with the company’s rapid growth. As the Creative Director of this sustainability consultancy I developed the new branding, capturing the essence of the company's sustainable mission and vision . This branding extended across a newly designed website, enhancing both user experience and engagement.
We started this process with a workshop to map the core values, services, mission, vision, and all other important aspects to include in a company brand. In the workshop I challenged the participants to connect the organisation's core values with the ideal visual style using various exercises. From the input collected during this workshop, I was able to create comprehensive branding guidelines including infographic styles, social media templates, and a new logo that reflects the company’s innovative spirit. The guidelines also include templates for internal and external reporting, ensuring consistency and professionalism across all communication channels. After establishing the re-branding, I created a new website together with a team of copy writers and developers.
For every campaign, I create a new campaign style within our brand guidelines. This way we grab our viewers' attention time and time again announcing a new webinar, e-book or research paper. Campaigns with extensive or complex legislation are given extra attention by visualising the legislation in an infographic. In this way, we introduce our B2B audience to a complex message in a simple and accessible way.
In the process of developing the website, I used various tools such as Relume and Figma. These tools allow an efficient workflow for everyone involved in the project. After the sitemap, wireframes and prototype of the website, I created the final designs.
