ROLE
Graphic designer
Web designer
Illustrator
Motion designer
DATE
April 2022
Nowadays, the excessive use of disinfectants and chemical cleaning products creates an imbalance between people and nature. It is time for a new era of hygiene where healthy bacteria clean our homes as natural allies, just like in the forest. This is how we restore the balance, in a circular way.
YOKUU invites us on a new journey to put the world of household cleaning on its head, and use bacteria from the Belgian Ardennes to clean and protect our homes. I worked with the award-winning design and packaging agency Quatre Mains to create a completely new corporate identity that visualizes YOKUU's roots. The soft aquarelle colors remind us of nature for which we must care, and with which we must change our relationship to ensure a healthy living environment. The Belgian Ardennes are one of Belgium's most important heritage sites. With this branding we honor this beautiful place where nature gives us strength. This branding includes a website, POS materials, social media visuals and more.
In addition to the overall corporate identity, we also created a variant of the corporate identity for each YOKUU product, to be seen in the webshop. This way all bacteria get to have their own personality. The website is soon to be launched!
